On July 21, Laurence Reyt-Duvezin was participating to a live Panel entitled “Can you keep PACE? Driving A2P revenue growth starts with protecting your subscribers and clients“
A2P has proven itself during the pandemic as a critical communication tool for brands worldwide. But what is next for this undervalued revenue generator? What levers MNOs need to pull to extract both sustainable revenue and ongoing growth from this technology, and how the traditional approach of price increases and fixed fee models could stagnate this vertical? Laurence explains what is at stake for Orange and the market.
Laurence Reyt-Duvezin has been with the Orange Group for over 20 years, and held several different positions before joining the wholesale division, International Carriers' in the Mobile Marketing team where she has since consolidated and grown her Marketing experience. Beginning as Head of Marketing Messaging, Laurence has leading the Messaging team since 2017. Since then, Laurence has been in charge of developing the portfolio for Messaging, and her current focus is on the future evolution for Messaging services.